Performance Reporting and Analysis
At SEO in the Snow we pride ourselves on the transparent nature of our work, and the simple fact that we can contribute to your company's bottom line. This is reflected in our monthly performance reporting, which offers not only detailed summaries of the data related to your organic and paid search efforts, but also insight into the nature or cause of trends, and solid advice on how to improve overall numbers.
We are Google Analytics experts. This means that we can massage the raw data provided by this powerful analytics solution into meaningful and useful reporting. If you are unfamiliar with Google's free web analytics solution, please read our Google Analytics section.
Depending on the type of service or products that you offer on your website, what is relevent to see in your reports may vary widely. Instead of providing cookie-cutter reports to our clients which repeat generic information about rankings, overall web traffic, and referral sources, we try to tailor each report to the goals and expectations of the client. e-Commerce sites will discover which of their keywords are converting to sales in both paid and organic efforts, and similarly, where money is being misappropriated in PPC. We try to spot trends, and then do some research to try and account for the most likely origin of these trends.
Yes you will recieve ranking reports in a traditional format, but our reporting goes a step beyond the norm, offering some real value and insite into all of your online efforts, and solid advice and guidence for where to concentrate your time and resources on future projects.