Keyword Services
Keyword Research Services
Keyword research is the foundation your sites SEO strategy will be built on. Analyzing the online marketplace will help us find your business niche. This is a crucial step in your ultimate success, once we establish what niche you fit into we will in a position to help you for high rankings in the search engines.
The question now becomes what do you need to do to optimize your site for a specific keyword? We start by finding what words people use to find your website. Understanding your customer and potential customer’s behaviour and search trends will help us with information that we can base further on-site optimization. Finding your main keywords alone will not bring you to the top of the search engine results. We also need to know what the volume of competition and searches for your words is, we also need to know possible keyword alternatives and misspellings.
Other factors can influence your keyword performance such as, does you business have seasonal cycles? Not only do changes in your business affect search results, but the search engines themselves are constantly making changes to their algorithms. All these factors influence how we approach your keyword research.
All this may sound overwhelming, but don’t worry we are here to help you through the process. Our methodology will look at every aspect of your current website or the site you are looking to build. Here are some of the things we will help you with.
• We will start by optimizing the keywords for your current site or establish a keyword list for your upcoming site.
• keyword research will be conducted using several different keyword suggestion tools allowing us to come up with a comprehensive keyword list
• Analysing you analytics data to help us fine tune your keywords.
• The keyword list we provide you will help you capitalize on long tail keyword searches.
• Your keyword list will also contain insights on which keywords you competition are betting on
Once we have this information we will be in a position to help you with key elements of your site SEO developments such as.
• Develop SEO content.
• Drive targeted traffic to your site.
• Create or optimize PPC campaigns using relevant keywords.
Now that you have this gold mine of information in your hands how do you apply it to your site? Knowing where and how to use these keywords is a must, including them where they the search engine crawler will be able to see them and use them to increase your sites rankings. As important as keywords are using too many of them will hurt your standings in the search engines by making them think you might be keyword stuffing.
We can also help you use your keyword list to optimize other aspects of your site such as,
• Finding URL’s based on branding and keyword needs.
• Analysing wireframes and consulting on site structure
• Composing meta tags, title tags, alt tags to be keyword rich
• Integrating and interpreting analytics software.
• Consulting on PPC and other online marketing campaigns.
Feel free to contact us with any questions you may have. It will be our pleasure to answer them and get you on the road to having a healthy SEO site.